By connecting your CDN with the Blockcast Network, you can take advantage of multicast and increase your capacity.
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Regardless of their size, CDNs do not reach everywhere. And when they don’t serve well In a specific region, they have to decide if it makes economical sense to build out more capacity. When it doesn’t? Delivery into that region can go to another CDN and that means a loss of revenue.
For live events, traffic spikes are a common occurrence, and most CDNs over-provision to handle it. But sometimes those spikes even overrun the extra capacity. The result can be poor performance and traffic being switched away to another provider.
It can be difficult to predict how much peak capacity will be needed for a live event. But provisioning costs money. And when that capacity is ear-marked for a customer (and doesn't use it), it's just wasted network bandwidth that could have generated revenue for another customer.
By offloading to the Blockcast Network, CDNs can take advantage of the home node footprint, allowing them to deliver deeper into the internet. CDNs often face steep peering costs in certain countries - costs that could be alleviated with the deployment of home caching nodes.
When a CDN offloads to the Blockcast network, they can mitigate big spikes by leveraging multicast delivery combined with Blockcast home node capacity. This ensures that spikes are absorbed much more effectively without compromising other CDN customers or provisioning unnecessary capacity.
With the Blockcast Network as an offloading partner, CDNs don’t have to worry about provisioning. They can provision conservatively and hand off to Blockcast as traffic for an event increases. No more worries about wasted capacity!
ISPs and CDNs often clash as CDNs terminate traffic on ISP networks without compensation. Hosting an MAHP node allows CDNs to connect to the Open Capacity Marketplace, fostering multi-provider relationships between ISPs and content owners.
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