Stream, distribute, and update content more efficiently - Blockcast keeps quality high and costs low.
.svg)
Content owners, whether game studios or streaming platform operators, are under increasing pressure to maximize profit. That means controlling costs where they can, like delivery. But when having to use multiple CDNs and a lot of unicast, it's hard to control delivery costs especially during big events.
When millions of people watch your content at the same time, it can flood ISPs and CDNs. If the capacity isn't there to handle the thundering herd, users can experience bad video quality or stalled downloads.
Traditional CDNs can struggle to serve the 44% of the global population living outside cities - over 3.5 billion people who want to access streaming video, game updates, and software downloads but may be connected to smaller ISPs with limited bandwidth.
Traditional content delivery sends videos or game downloads via unicast. That means every user making a request gets the same stream of data. But with Blockcast's multicast technology, you can significantly save money by drastically reducing the number of bits delivered without compromising on the quality or performance of delivery.
Blockcast's network approach involves deep edge caches, both in the ISP networks and even people's homes. This ensures a better viewing experience for streaming video and a faster delivery for game and software downloads. In short, happier users.
By combining traditional CDN infrastructure with local nodes hosted in people’s homes, we help you reach audiences everywhere, including areas traditional CDNs can't serve effectively.
.png)
Unlike video on-demand, real-time live streaming can't be cached. That's why multicast is so important. Rather than forcing ISPs to deliver individual streams of the same content, which can cause network congestion and degrade quality, multicast allows ISPs to backhaul a few streams which can be fanned out to millions of users.
.png)
By pushing updates to the Blockcast nodes in people’s homes, game studios can deliver content during non-peak hours. This can save delivery costs, by using the CDN during a time when it’s cheaper, as well as increase user satisfaction by enabling them to update the game, and play, much sooner because delivery is happening right from their own home cache.
Additionally, game studios can opt to pre-position content so that game updates can be loaded immediately (from the user’s local network) when they become publicly available.
.png)
