Improve subscriber streaming video experience and overcome capacity challenges with Blockcast's solution for ISPs.
.svg)
Streaming content is unicasted through your network, filling up middle mile capacity. That means lots of duplicative data and possibly lower quality streams to your subscribers.
Even though ISPs are ultimately responsible for the delivery of content to the end user, they aren’t paid for it. The CDN provider, who usually terminates the traffic on their network, is. Most ISPs would love to make money for delivering the content through their middle mile and to the end user device.
Smaller ISPs in more rural areas don’t often get to peer with CDNs. As such, they usually have to backhaul content from an upstream CDN. The amount of content the ISP can retrieve depends on how much bandwidth they have available from their provider (usually a Tier 2 or Tier 1 ISP)
Even though ISPs are not responsible for the quality of the video, they are responsible for the quality of video. When there are issues, who do their subscribers complain to? Overrun peering points, middle-mile congestion, no edge caching…all can contribute to bad video experiences or slow game downloads.
.png)
By hosting a Blockcast MAHP node, an ISP can multicast content to end-users. This reduces the number of duplicative unicast sessions backhauled through the middle mile and can even be re-transmitted, via multicast, to in-home Blockcast nodes.
ISPs aren’t happy with how content is delivered: even though they are ultimately responsible for getting it to their requesting subscribers, they don’t get paid! By hosting a MAHP node in their network, they can potentially contribute capacity to the Open Capacity Marketplace, and earn some revenue as part of CDN relationships with content owners.
Viewers want the best possible video quality. But when ISP networks get overrun, whether in the middle mile or peering points, bitrates drop, buffering increases, and the viewing experience degrades. Blockcast relieves that strain through the use of multicast.
That doesn’t mean you want to keep upgrading network equipment, to support more throughput, if you don’t have to. Stop trying to solve capacity problems with bruteforce approaches.
Blockcast’s multicast solution is smart, helping you reduce your middle-mile congestion enabling you to deliver higher-quality bitrate streams while retaining network capacity for other services.
You have hundreds of thousands of subscribers. But you might be dependent upon an upstream Tier 1 provider for your capacity. While purchasing additional capacity for high-demand events is possible, it can be very expensive.
Like a Tier 1 ISP, Blockcast can help you reduce middle-mile congestion. This could reduce the need for more upstream bandwidth and ensure high-quality video to your subscribers.
Your subscribers may have fast home internet, but your upstream capacity is limited. Without enough subscribers, you can't qualify for a Netflix Open Connect box and you're too far from peering points to connect directly with CDNs, potentially degrading streaming video quality.
Blockcast helps you keep your viewers happy with high-quality streams, less middle mile congestion, and less upstream bandwidth costs.
.png)
